American Classic

In January 2014, the Wall Street Journal ran an article called “Looking for a New Old House?” which took a look at the emergence of a new homebuyer, one who preferred the classical look of early American architecture. That idea didn’t come as a surprise to us, as one of our Texas clients had been successfully building brand new homes with a decidedly early American feel for years.

We pitched the story to our sources, bolstered by the attention the Journal story was receiving. It didn’t take long for the media to take notice of Darling Homes.

This New Old House

This New Old House (Optimized)

Finding angles that make sense for the media is one of our specialities at the spr agency. Jumping on emerging trends not only generates press for our clients, it shows our clients as cutting-edge businesses that garner the awareness they deserve.

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