It’s an issue that reaches across a multitude of industries but seems to go virtually unnoticed on a daily basis. Dust. In its most basic form, it can seem like a nuisance. But the dangers of leaving dust unchecked are very real and result in work-related deaths every year. Yet very few Read more
It was a cold and very snowy day in December the first time we saw what would become the site of Taylor Morrison’s first 55+ community in Colorado. But even as we stepped out of the Jeep carrying us across the snow-packed hills of the site, it was clear that Read more
The objective was clear but the path was complicated. In summer 2013, we were brought in to help national homebuilder Taylor Morrison announce its first 55+ community in the state of Texas. This was big news. It was also the second time in two years we’d been tasked with bringing Read more
Everything is bigger in Texas, including grand openings. At the spr agency, we tackle challenges head first, which made the idea of a month-long grand opening for a new Austin master-planned community, Travisso, an especially exciting proposition. The idea was both simple and complex. Stage a series of grand opening Read more
In January 2014, the Wall Street Journal ran an article called “Looking for a New Old House?” which took a look at the emergence of a new homebuyer, one who preferred the classical look of early American architecture. That idea didn’t come as a surprise to us, as one of our Read more
It started out as a family event, created to help build a sense of community for a fledgling master-planned neighborhood in Gilbert, Arizona. It’s now turned into one of the preeminent Halloween events in Phoenix’s southeast valley – an event so large and so popular that one year, the candy Read more